Dolores Promesas

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Womenswear brand Dolores Promesas, owned by Leyenda Personal, was founded in Madrid in 2005, although its first collection did not arrive in the shops until the spring-summer 07 season. Dolores Promesas has three product lines: Heaven is about excellent quality and innovative design; the slightly more downmarket Earth is aimed at fashion-conscious consumers; while Hell is the most sexy and provocative of the three. Dolores Promesas sells from more than 250 points of sale all over Spain, 230 of which are multi-brand retailers, while 21 are in El Corte Ingl�s department stores. The company turned over �307,000 euros in 2006 and expects to exceed a million euros in 2007. Its future ambitions include growth in foreign markets, opening its own stores and awarding licences to develop Dolores Promesas products to complement its clothes collections.

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